Brandon Morton's tips to generating mlm leads

18 Tips to Standing out, from the rest of the MLM crowd

Brandon Morton — Thu, 19 Nov 2009 19:26:12 +0000

I am sure you already know when it comes to prospecting your Target Market, it has become extremely difficult to get your foot in the door. It’s even a bigger challenge to stay in their good graces.

Because your prospects are over-marketed to, over-sold, and pissed off about it. They’ll slam a phone faster than you can pick it up. Not to mention… deleting your e-mails without even reading them!

So what can you do about? Here are some tips I picked up to help you stand out from everyone else and keep your prospects interest.

1.Value: The art of giving, giving, giving and give some more. Well we all know that providing Value is the bail on the hook. But we aren’t the only ones with fishing lines out. Every where you turn People are giving away free content. Note: This not a stand alone approach.

2.Communicate what others can’t: We all have different personality types and we defiantly don’t all think a like. It maybe easier for you to connect with a person, that I have difficultly relating with. Because we aren’t the Same person. Whatever you do put a little bit of yourself in it. Let your personality, come out in your video’s, blog posts, articles etc.

3.Build Relationships: You need to stop thinking of your Prospect as just prospects. You need to start thinking of them as friends. Very few people get this concept, and they go off and spam on twitter or Facebook, then they wonder why people aren’t joining their business.

4.Stop worry about what people think: Don’t be a cookie cutter marketer. Put your own twist on everything you do. Many Marketers act like clones. They’re afraid to make their own video’s write their own emails, blog post because they’re afraid what people might think or say about it.

5.Give Personality: I hate to say it but there’s way to many bots on social media ie twitter. Too many people using automating programs. Or worse yet people who hiding behind their computer, afraid to open up and be real. Be yourself. Don’t be scared to show people you’re a real person while utilizing social media.

6.Be a Producer: Don’t be afraid to come out with your own Content, that is unique to you. E-books, paid products, news letters, whatever idea’s pop in your head.

7.Contrast: If you really want to stand out from the crowd, watch what other networker are doing and then DON’T DO IT.

Lets be real, there are too many zombies out there. It’s like the blind leading the blind. We all know where they wind up, broke and then eventually quiting. You need to find a leader you can like, know and trust. then you’re welcome to attach yourself at the hip to them.

8.Be wrong: For real, it okay to be wrong. Do the wrong thing, say the wrong thing , even be the wrong thing. There’s so many people who want to be politically correct. That’s it’s become just plain boring. People love controversy. If you’re willing to be someone who doesn’t always have to do the right thing all time. I grantee you will attract a lot of attention.

9.Be right: Okay, so you can get attention if your right….. But only if you’re more right than everyone else. Make your blog post easier to understand. Make you video’s more interesting than everyone else. Say more funny stuff than everyone else. Take pride in your blog and video’s and people will notice.

10.Walk the Talk: I have see so many People out there teaching a concept and not following what they preach. If you want attention do what you say, and say what you mean and walk the talk, baby.

11.The Shock Factor: Do the opposite of what you normally do. Keep people guessing on what you’ll do next. Give strange analogy’s, shocking pictures and surprising content. Don’t be afraid to get all crazy and fun with it. People like unexpected.

12.Don’t give up: There is a quote I like. That explains it better than I can.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan “press on” has solved and always will solve the problems of the human race” – Calvin Coolidge

You know what, Thomas Edison found a 1,000 ways not to make a light bulb. Not everyone is going to succeed their first time around. It’s the staying in the game, that leads to success.

13.Be Funny: You don’t always have to be so serious or monotone in your video’s, or anything else for that matter. There is life on your planet. Tell jokes, be funny. As marketers we’re so busy trying to give value that we forget to entertain. Then we come off, as Boring. Hey if we aren’t helping people build their businesses, at least we are helping them caught some Z’s. Hello people it’s time to wake up. Humor works every time, why do you think public speakers use it?

14.Be interesting: I have seen Marketers that are like miniature text books; They sound like all-knowing teachers. I know I just covered keeping your prospects awake so they stay on your page. But while your being funny, it wouldn’t hurt to unleash your “inner dork”. You know the part of you that’s so enamored with your topic that everyone else thinks it’s funny… but they pay attention anyway.

15.Put your Prospects first: Care about your prospects wants and needs above your own. I know you’re doing Network Marketing to make money. I know you have bills to pay. But stop making it all about you, and you will see a drastic change in your business.

16.A for effort: Another thing I hate to say, But it must be said….. There are too many people out there that do stuff half A**. Come on people put some heart and feeling into what you’re doing. Give it your all. You will be surprised on how much you stand out.

17.Be Honest: Hey don’t be scared to be honest and stand up for what you believe in. People will respect you for it. Give it to people straight up! Be so honest that you’re scared to click the “Post” button. Be so honest that no one knows what to say in the comments section…. But they are talking about you.

18. Stories Sell, Fact’s Tell: In Network Marketing we have heard this a lot. Yeah… Yeah… I know stories support your points, make solid openers, and teach people while entertaining them. But what no one ever talks about is that stories can make you legends. I am sure you have some real nice stories. But I mean gripping tales that will haunt you forever. Forget about the other stories… Tell me that one.

Trust me, you will stand out.

Who is your target market, and how do you get inside their head?

Brandon Morton — Thu, 12 Nov 2009 21:58:22 +0000

Well it’s easy to believe that everyone is your target market because they need the product or service you supply. But here is the problem, let’s just say for example that you’re in the health and nutrition industry, everyone needs to be in good health but that doesn’t necessary mean that everyone cares about being in good health.

See the problem, how do you market to someone who doesn’t give a sh** in what you have to offer? You don’t. So instead of marketing to everyone you break it down to specific groups of people.

I’ll show you.

Okay so you’re in the health and nutrition industry and you have several products you offer.

But we are trying to find specific groups of people so we are only going to start with one product.

We pick Nukote Juice (I just made that up right this moment for this example)

1. Make a list of all the problems that Nukote Juice (not a real product) Solves. (This formula also works for business opportunities.)

Helps people lose weight

Helps people regulate blood sugar levels.

Helps people have more energy

2. Make a list of SubMarkets

New Mothers that want to lose weight

Diabetics looking for help regulating their blood sugar.

3. Then can even break it down one more time.

Diabetics who want to lose weight.

4. Now you take your list of Submarkets and you figure out what their Desires and Fears are.

Note: This must be done for each specific group. They all have their own fears and desires.

This Step will help you to be able to come up with a more targeted marketing plan for each group.

How to get your prospects chasing you, like the top leaders do.

Brandon Morton — Tue, 10 Nov 2009 21:18:27 +0000

I remember 3 years ago I was sitting at a company event watching all the leaders go across stage and receive applause along with their new rank pins. There was a guy would particularity stood out in my mind. We will call him Roy. Roy didn’t stand out to me because we lived in the same state and or because he was a higher rank than me. I remembered him because of what he said.

He spoke of his first encounter with the “company” ( the mlm we were in) At first it was the usually thing, Roy’s neighbor came to him about an opportunity. He turned the neighbor down. Later Roy decided to join the opportunity. (But the neighbor had decided to quit)

Here is where it get interesting………. Still having a desire to join the company Roy. So Roy thought if I am going to join this company I am going to find a top leader in it. So he went online and did a search for that company.

What popped up in the search engines was a guy named Jeff who was a rep for the mlm Roy was searching. Now this is the important part it wasn’t a replicated site that Roy found. (google hates thoose) It was Jeff’s personal website that had the company information on it.

Roy was attracted to Fred and completed to join him because he thought he was a leader within the mlm company he was searching. Why? Because Fred had positioned himself as a leader.

So now your thinking, how I can position myself as a leader?

Well I only know two ways. Your Posture and Providing value.

Posture: Your Red attitude

This one isn’t hard to pull off it you have the income to back it. But if you don’t you have to play the fake it til you make it game.
Providing Value ( Solving problems, through a product, newsletter or blog) teaching people tips, trick and techniques. Giving more than you take.

The transition into an expert/leader

You are automatically viewed as a person in the knowing when you provide helpful information to your target market.

People become attracted to you when they see you have more knowledge on a subject than they do. Your prospects start to view you as a expert in that field because they learned something from you.

Note: being viewed as an expert can be taken away from you as fast as it was given, if you lead people astray and lie about your knowledge.

I would be exposed as a fraud, if I had a guide on how to fly an airplane and I have never flown one before.

Warning don’t go off and give value when you don’t have any idea what your talking about. Do what it takes to learn about your niche market. (subject) educate yourself. I don’t want a doctor operating on me if he hasn’t gone to school for it.

So read the books, go to the workshops, seminars, do your research.

Remember this is your business no one else is responsible for your success.

Dream to Action

Brandon Morton — Mon, 09 Nov 2009 17:42:11 +0000

A dream is the starting point for your goals. It’s where we allow ourselves to create images, ideas or concepts that we would like to have occur in our future. A dream may not always seem realistic or achievable at first, but we are filled with hope and inspiration when we think it’s going to come true … one day .

The process of dreaming up your goals is completely different then actually taking action towards them. In fact, the two activities aren’t even close. It is because these activities are, in essence, so completely different from each other that is the real reason why it is so hard to turn a dream into action, because it is like turning lead into gold.

A goal is created when we decide it is time to move this dream into action!

Setting goals occurs when we make the commitment to making our dream come true and start creating the plan to get us there.

Success or failure as a human being is not a matter of luck, circumstance, fate, or any of the other tiresome old clichés. These are only excuses. The power to achieve the life of your dreams is in your hands-and the first step on your life path toward unlimited success is identifying the specific goals that will make your dreams reality. After all, it’s much easier to get what you want out of life when you know where you’re going. I encourage you to start your journey today!

Step 1. Have a Dream

Step 2. Set a Goal

Step 3. Put it into Action

Step 4. Rep what you Sew

Funded Proposal

Brandon Morton — Wed, 21 Oct 2009 22:49:52 +0000

When I first got started in this industry I spend $2,000 of my own money (from my job) on advertising, company marketing tools, like magazines , DVD’s and post cards. And I didn’t see more than $200 in return. So I spend two grand to get two hundred. Yeah I know I was a real smart at business.

The sad thing is, I am not the only one with this story. But thankfully there’s a solution to this problem. Instead of breaking the bank to get prospects and leads. Your Prospect Pay You, through a funded proposal. A process where you get paid to prospect even when people don’t join your team!

What is a Funded Proposal?

A useful inexpensive (20 to 60 dollars) product that you sell on the front end to help you cover advertising expenses. Through that product (the back end) you plug your “real product or opportunity”.

Why do I need one?

To fund your advertising Campaigns and increase your cash flow, instantly. By selling a retail inexpensive informational product on the front end you take your expenses to $0 and you can even make a profit.
Builds Trust, because you gave them value (something that helped them). It’s easier to sponsor a customer than a stranger. You are giving them value tips, tricks, techniques etc. I don’t mean tell them how wonderful your company. It has to be something they will value.
You build respect because you positioned yourself in the right way… as an expert a leader. By offering them more than a opportunity like everyone else. You stand out from the crowd because you offer a solution to their problem. You offer your help.
Instead of trying to get reps through a bunch of hype that comes and goes. You can build real leaders before they even join your business. By educating them through your product.
Increase your retention rate by getting your new reps into positive cash flow fast. Because then they can also use the funded proposal method and market a low cost product that gives them cash in their pockets right away. Creating confidence and momentum in your team.
Takes your business to a level, that would take you years to achieve on your own. Because you are now able to give an competitive edge on your competition, blowing them out of the water.
Generates you free quality leads. That have already build a relationship with you. Instead of buying cold leads that don’t have a clue who you are. Costing you time and money, with uncertainty of a return.

Who uses the funded proposal?

All the top leaders in the industry. Or should I say the masters of this industry. They don’t do home meeting, cold call or pass out flyers. The top leaders market information that serves as a filter or funnel that pre qualifies their leads while paying for their advertising.

Creating a never ending cycle of free leads and prospects for their networking marketing business.

Who is your target Market?

Brandon Morton — Fri, 09 Oct 2009 23:26:34 +0000

Okay lets talk about how you’re marketing your business because this is an important subject. 90% of your business survival depends upon marketing. Yeah I know you thought it was the product. You may have the best product on the face of the planet.

But if you don’t have the right marketing, how is anyone going to know that they need your product?

The other day I saw a commercial for a blanket with sleeves, in my a opinion it’s just a glorified robe.

I thought to myself do people really buy those? They must! I found out the guy who invented them was just a college student with an idea. With the right marketing he become came a millionaire.

Does a Airplane pilot do your marketing?

Quick story:

When I was planning for my wedding 7 years ago. I made out a list of people I wanted to invite. My Uncle Vance was on that list. And I couldn’t wait to invite him to my special day.

So I busted open my bank account for $30,000 Printed up 20,000 of the same invitation, hired a pilot to fly over (Dallas Texas) the city my Uncle Vance lives in and drop the invitations all over the city and then I prayed My Uncle Vance would find one.

Just Kidding……..

I put his invitation in an envelope with his address licked a stamp and mailed it with the post office.

For a minute you thought I was nuts.

Well I hate to be the one to tell you this. But that’s exactly how most people market their business.

I don’t mean they hire a pilot to drop their business cards all over the city. Even though they might as well do that. Because their marketing tactics aren’t any better than droping business cards all over town.

Because they fail to recognize their target market. They are still stuck thinking everyone wants their product.

I hate to burst their bubble but that just isn’t the case. It doesn’t matter how amazing and wonderful the product is. Everyone doesn’t want it.

Look at it this way, it’s like you advertising Denture Cream that taste like bubble gum to me. When I haven’t even reached my thirty’s. But I might need it someday so I should buy it now. lol

Oh yeah and people over 60 aren’t your target market either. People who have dentures are your target market.

Then you break it down even more.

People who hate the taste of denture cream.

Break it down one more time

Denture users who like the taste of bubble gum.

Then You Market to them.

Red Personality Type

Brandon Morton — Fri, 09 Oct 2009 23:20:50 +0000

Red

Speech patterns: Fast and loud

Attitude: Aggressive, direct

Appearance: Formal, classy, flashy

Priorities: Winning

Weaknesses: Very self centered and egotistical. They tend to forget other people have feelings.

They are usually closed off emotionally, and very sensitive to criticism.

They are very selfish. They tend to be unteachable because they know it all. Not sympathetic or

understand of others needs or situations.

They can appear rude, arrogant and pushy. It’s their way or the hight way. Bad listeners.

Red’s can easily get addicted or obsessive. Have anger issues. Credit stealer’s. Cut other people off when they are talking.

Strengths: These are our “natural born leaders”. They are fearless. They are goal oriented

and thrive on competition. Self sufficient, dynamic and energetic. Independent.

They are very decisive and determined. They seek confrontation.

They don’t hold grudges. Quick to answer questions.

Dislikes: They don t like small talk. They hate cheap stuff, and they hate waiting.

They don’t like showing emotion. They don’t like to be followers. They hate losing.

They hate wishy-washy people.

Hate showing their weaknesses. Lazy people. Gold diggers. People who over promise and under deliver. Cry babies. Going coach on planes. Coupons. Video games.

Slow people in fast lane. Peoples excuses. Hate being wrong. Hate not having money. Long winded people. Other peoples opinions.

Likes They like to get things done in a hurry. They like challenges! They like giving you their

credentials. They enjoy taking risks. They like expensive designer brands. They like power.

They must be in control. They like to control conversation. Thrive for success.

Reds love being on stage. Flashy expensive things, cars, jewelery, clothes etc. Fast Cars. Being V.I.P at events. Private parties. Buy things. Money. Being Right. Exposing peoples weaknesses. Sports. They want to know, how long how fast they’re on the now clock. Like to know what’s in it for them.

They’re on the fast track.

How to move them:

*Let them know what you can do for them.

*Give them options, not opinions.

*Show them the big picture and how they can prominently fit into it.

*Play up their egos.

*Challenge them.

*You have to use the take away, on them.

Yellow Personality Type

Brandon Morton — Fri, 09 Oct 2009 23:19:24 +0000

Yellow

Priorities: Communication, Creating, Helping Others

Speech patterns: Slow and soft

Attitude: Passive, laid back

Appearance: Casual and very informal, earth tones

Weaknesses: Overly sensitive. They have a tendency to get pushed around or even get walked on by others. They take thing very personal , especially rejection from a missed sale.

They are not goal oriented and worst of all they always buy people’s excuses. Yellow’s Hold grudges. Trust people easily. Hesitant when asked questions and take a long time thinking about the answer.

Strengths: Very easy to get along with. They are great listeners. They have a lot of genuine friendships, therefore, big hot/warm market. Very unselfish. They are great team players

They are extremely creative. They are dedicated and patient. Warm and Supportive.

Dislikes: Greedy people. Selfish people. Loud people. Pushy people. Profanity. People who destroy our environment or our animals. Materialistic people, arrogance. Hate when things aren’t fair. Jerks. Emails and other things that feel impersonal. Making tough decisions. People who talk over them.

Likes: They like to sell products that truly make difference in peoples lives. Peace and harmony

They love to read a good book, and they love art. They like to volunteer their time. Family oriented,

they love the outdoors and are very spiritual. They like to help people with there problems.

Love Hugs. They’re very touchy feely people. Like talk shows. Crave Attention. They’re people watchers. Love soft music and long term friendships. Calm settings.

Some are into health food and recycling things, Growing a garden.

How to move them

*They love story tellers

*Show genuine concern about what their needs are

*They don’t care how much you know unless they know how much you care

*Testimonials, especially about people with great product results.

*Nicely suggest what they should do, always guiding them on a slower path.

*They are emotional buyers.

*Show “Big Picture” in relation to helping thousands of people.

Green Personality Type

Brandon Morton — Fri, 09 Oct 2009 23:17:44 +0000

Green

Speech patterns: Slow and soft

Priorities: Facts and organization

Attitude: formal, questioning

Appearance: Very average. Nothing to bright or expensive.

Weaknesses: They have a problem with being to cautious paralysis by over-analysis.

They are very suspicious and tend to be the most pessimistic of all the personalities

don’t see the point of small talk & they tend to be introverted. Greens don’t get, “Facts tell stories sell”, They bombard their prospects with facts.

They would rather be right than rich. They let their ego’s get in the way. They take a long time to make decisions. Don’t always get things done because they are too busy making it perfect. Don’t show excitement.

Strengths: Greens are very accurate, dependable, efficient & prompt. Usually they are very well read. Up on current events. Extremely organized. Very computer savvy. They have awesome follow up skills. They usually get good results as long as they have precise plan to follow. Good memories.

Dislikes: They abhor sloppy people, unorganized people. Spontaneous actions. Surprise parties. Anything that is unexpected . Hate liars. They lose respect for people who are late. Greens do not like flashy people who spend money frivolously. They can’t stand exaggerations or hype. Not very big on Public displays of affection. Shopping. Distractions and Change.

Hate not receiving credit for stuff they do. Hate people to micro manage them. Procrastinators, wishy washy people. They don’t like improvising. Hate not having the Correct tools for their projects.

Hate long stories and testimonials. They just want the facts.

Dislike going to parties, loud noises and loud people.

Likes: They like to reach & achieve objections. They like being “online” CNN; details; spread sheets and facts. Like to save money any way they can. They like things and people to be on time and predictable. They like Accuracy and Honesty. They like order structure, planning & being prepared.

Like to Micro Manage. Like to confirm information etc. Love to do research. High tech people. Love technology.

Some love video games. Computer programing. Science fiction Movies & books. Some Greens always have a pen in their pocket.

Greens will read long sales letters and check out every page on your website and watch every video. . They are information seekers. Fold their arms a lot. Like to point out when other people are wrong.

Love learning new things. Greens take the time to inform you of your spelling mistakes on blog post, emails etc.

How to move them:

*Provide a special game plan to achieve their immediate financial objectives.

*Just let them scour your website before doing anything else.

*You need to give them the facts and leave them alone.

*Don’t do the take away. That turns them off.

*Give them logical reasons to do your business.

*Make sure you avoid any hype or emotion, it turns them off.

Blue Personality Type

Brandon Morton — Fri, 09 Oct 2009 23:16:33 +0000

Attitude: Happy and upbeat

Speech patterns: Loud and fast.

priorities: Living for the moment, and having fun

appearance: Informal, trendy, bright and colorful, jewellery.

Weaknesses: They are terrible with details and follow up, They have a tendencies to talk to much,

And worse yet , they do so without thinking. They are always late for everything and forgetful.

They are the worst savers of all the personalities. They tend to be indecisive.

They tend to lie when they get in trouble and rarely look at the long-term consequences of their

short-term fun.

They tend to have a lot of drama in their lives. Jump from project to project. Have a hard time finishing tasks. Short attention span. Take rejection personally.

Strengths: They are animated fun and enthusiastic. They are optimistic, playful, bubbly,

They have huge hot/warm market’s they make every one around them happy and relaxed.

They are spontaneous, they are the “life of the party”. Love social settings, Dance clubs Seminars, rallies, parties. Love planning parties.

Good motivators and promoters. Quick to make decisions. Easy to connect with.

Dislikes: Anyone that tries to take away there fun, people that are to forceful.

Rigid rules, alarm clocks or any time constraints period. They dislike People that are too serious, people that ask too many questions. Dislike Talk Radio and news reports.

Hate boring and tedious tasks of any kind. They don’t like meetings & presentations. Won’t read long sales letters or watch long drawn out videos. School settings, School work. Hate uniform or anything that makes them feel like everyone else. They like to stand out and be different. They hate feeling stupid.

Likes: They love the spotlight. They love the sun and the beach. Having fun and they love to know that they are in the “in” crowd and well liked. They like to make fast cash and love to dream big.

They love to go out and shop. They love loud music and dancing; They love to look great.

And they love to travel.

Telling Jokes or stories. Laughing, Adventure. Some are Dare Devils, Love roller coasters, body piercing, tattoos. Jewellery. They crave Variety. Always curious. Talk in slang. Love giving and receiving complements. Love to make up stuff, recipes, stories etc. They like to improvise.

How to move them

*Tell them stories to make your points.

*Focus on short term objectives such as making fast cash.

*Let them know that you will be there to help them when they need you.

*Smile and laugh with them.

*Make it fun for them.

*Tell what to do, but do it nicely.