Okay lets talk about how you’re marketing your business because this is an important subject. 90% of your business survival depends upon marketing. Yeah I know you thought it was the product. You may have the best product on the face of the planet.

But if you don’t have the right marketing, how is anyone going to know that they need your product?

The other day I saw a commercial for a blanket with sleeves, in my a opinion it’s just a glorified robe.

I thought to myself do people really buy those? They must! I found out the guy who invented them was just a college student with an idea. With the right marketing he become came a millionaire.

Does a Airplane pilot do your marketing?

Quick story:

When I was planning for my wedding 7 years ago. I made out a list of people I wanted to invite. My Uncle Vance was on that list. And I couldn’t wait to invite him to my special day.

So I busted open my bank account for $30,000 Printed up 20,000 of the same invitation, hired a pilot to fly over (Dallas Texas) the city my Uncle Vance lives in and drop the invitations all over the city and then I prayed My Uncle Vance would find one.

Just Kidding……..

I put his invitation in an envelope with his address licked a stamp and mailed it with the post office.

For a minute you thought I was nuts.

Well I hate to be the one to tell you this. But that’s exactly how most people market their business.

I don’t mean they hire a pilot to drop their business cards all over the city. Even though they might as well do that. Because their marketing tactics aren’t any better than droping business cards all over town.

Because they fail to recognize their target market. They are still stuck thinking everyone wants their product.

I hate to burst their bubble but that just isn’t the case. It doesn’t matter how amazing and wonderful the product is. Everyone doesn’t want it.

Look at it this way, it’s like you advertising Denture Cream that taste like bubble gum to me. When I haven’t even reached my thirty’s. But I might need it someday so I should buy it now. lol

Oh yeah and people over 60 aren’t your target market either. People who have dentures are your target market.

Then you break it down even more.

People who hate the taste of denture cream.

Break it down one more time

Denture users who like the taste of bubble gum.

Then You Market to them.

]]> http://www.brandonmorton.net/2009/10/who-is-your-target-market/feed/ 0 http://www.brandonmorton.net/2009/10/the-guy-in-the-porta-potty-isnt-my-prospect/ http://www.brandonmorton.net/2009/10/the-guy-in-the-porta-potty-isnt-my-prospect/#comments Tue, 06 Oct 2009 18:27:50 +0000 Brandon Morton http://www.brandonmorton.net/?p=371

Do You believe the Time old Classic “Everyone is Your Prospect”?

7 years ago, I use to be what you would call a crapy lead. My Attitude was “Why would I pay to get a Job? Laugh all you want. I really said that.

Hey even with that attitude, My sponsor didn’t have to twist my arm to get me to join my first Network Marketing Company. He told me he would do all the work and I would Make all the Money. Worse than that he paid for me to join the company.

Then He was surprised when I didn’t work. True Story.

It’s probably obvious that I didn’t understand the Concept of Network Marketing. (Nor did my sponsor for that matter.) It’s even fair to say I had no clue about the running a traditional business.

My mindset was one of an employee.

So why the Hell would I work a network marketing company, let alone pay my own money to Join?

I was a SUCKY PROSPECT. Do You want the person I use to be, in your business? Do You want the person who Sponsored me, in your Business?

NO of course you Don’t. So why do you still think everyone is your prospect?

Get this through your Head……….

No One Is Worth Your Time Until They’ve Shown

An Interest In What You’re Offering And Have

Asked You For More Information.

That’s why I am a firm believer in the concept of generating your own leads.

You could think that your neighbor down the street would be perfect for your business because of one reason or another. He works to many hours and wants more time with his family.

He has loads of connections…great people skills…

sure, he might be a potential prospect, but he’s not a prospect worth pursuing until he’s actively

seeking a solution to his problem.

It doesn’t matter how qualified you think a person is or how good you think they’d be at

this business. It’s not even enough if a person doesn’t want to start their own business.

Until they go out of their way to get more information on how to do it, they’re just another bystander. Not a player in the game. They’re not worth going after.

So now your scratching your head wondering how I turned from negative to joining the network marketing industry, and becoming a leader within.

It took 2 years and 3 more network Marketing companies after joining my first company to get my head on straight. And 2 more years after that before I made any money at it.

My education was a long and expensive journey. It’s a story left for another day.

The point is do you want to wait 2 years or 4 years before you get a person in your business that is willing to learn or even work?

I will say it again, You shouldn’t WASTE your time with people who AREN’T READY for financial freedom.

Your time would be better invested in the people who want financial freedom. People who want to go to work. People who want what you have to offer.

You must become the hunted not the hunter.

THREE STAGES OF DEVELOPMENT -

Every Network Marketing business goes through three critical and predictable stages of development.

We want to make you aware of these stages and what to expect. Remember, I’m a BIG believer in REALISTIC EXPECTATIONS.

Now each stage can be the launching platform to take you to the next stage or it can be your final stage depending on your reaction.

STAGE ONE

I CAN’T BELIEVE HOW MUCH EFFORT I PUT IN AND HOW LITTLE I EARN!

This is a stage that EVERYONE goes through – and I do mean EVERYONE!! This is where the rubber meets the road. This stage of development can last for what seems like an eternity if you are not prepared and accept the fact that this is a natural evolution of the development of your business.

This is the stage where you are working every free hour building your business – contacting and inviting – listening to conference calls & going to trainings – talking to people about how great your products are, how great the company is and SPENDING MONEY.

Based on how well you accept the training – will determine how long this stage will last. Try to reinvent the wheel and this stage may last until you QUIT. However, if you follow a proven system www.marketingthenewway.com then this stage will be much shorter, but trust me – you will experience this growth stage.

I have to tell that this is where MOST people QUIT. They just don’t see sufficient financial rewards for the time spent. The next thing that happens is that they are off chasing a new rainbow – QUICK MONEY!

DON’T GIVE UP – Make a commitment to be here a YEAR from the date you began NO MATTER WHAT HAPPENS!!

If you don’t make that initial commitment – failure is imminent.

STAGE TWO

I CAN’T BELIEVE THAT THIS IS REALLY STARTING TO WORK!

Okay Everyone this is the stage when you start to get some REAL checks – you know the type with commas between the numbers. You open up the envelope that you have been telling your spouse would arrive and to your amazement it’s MORE MONEY than you had expected. Sometimes a great deal more.

At this stage your belief system is reinforced – you are bullet proof. You can talk to anyone. Your sponsoring goes through the roof. This is the point that you have been waiting for that you never thought would arrive.

Now this stage is a natural progression of STAGE ONE – if you continue to put forth an effort. If you don’t quit.

This is the time for ALL OUT MASSIVE ACTION!! Don’t get lazy at this stage. The best is yet to come.

Dig down deep in your organization and find those leaders – encourage them, make yourself available. Help them succeed – WORK…WORK…WORK!!

STAGE THREE

I CAN’T BELIEVE THAT THEY ARE PAYING ME THIS MUCH MONEY!

This is where you now think that you can walk on water. Your organization continues to grow WITHOUT your daily involvement. Your check gets larger and larger each month. The banker who never would talk with you is now asking you to lunch. Relatives that you have never seen start showing up – everyone is starting to wonder what happened. Did this person who I’ve known all my life win the lottery and didn’t tell me? Your relatives start to think that perhaps you started doing something illegal, because they KNOW you’re not smart enough to make that kind of money – YOU HARDLY EVER WORK!!

Now this is a very dangerous stage – you see money will make you more of what you REALLY are – good or bad.

It’s a time to keep your EGO in check. It’s a time to reflect on what got you to where you are and thank those people who have helped you along the way.

Yes, it’s OK to buy a few things that you’ve always wanted, perhaps that new car, take a few vacation’s that the family has always talked about. Just don’t go overboard. It’s time for real financial planning, you see it’s NOT what you make, it’s WHAT you keep. Get a good financial planner. Pay your taxes, become a good steward of your financial well being, share with others that are less fortunate and ENJOY!! Take the time you deserve to spend doing what you’ve always wanted to do.

YOU DESERVE IT – YOU’VE WORKED HARD TO GET TO THIS SPECIAL PLACE.

Don’t QUIT when the going get’s too rough. Those that STAY THE COURSE will eventually arrive.

You have all of this to look forward to as you build your business – you see, in order to experience these three stages of development you need the luxury of time, time to mature your business, time to grow as a person and a system that will allow those special

ingredients to come together www.marketingtheneway.com

Learning to Market your business the new way is important, it’s the wave of the future it’s your missing link and it’s something you can take advantage of right now. We have a proven system that teaches you step by step how to build your business the right way, so that your business will stay around long term. You have the ability to achieve anything you want. You have the opportunity to help a lot of people, the opportunity to do great things, the opportunity to take your buisness to the next level with www.marketingthenewway.com

It’s now UP TO YOU!!

Do What you FEAR the Most and the DEATH of FEAR is CERTAIN!!!

Marketing the New Way

I don’t know what you currently use to build your business. I don’t know if it is working for you. So I want to show how I build my business by marketing the new way.

I Hate rejection…. Don’t You? That Just isn’t a fun or a affective way of building your business.

So I abandoned the stone age of marketing.

I DON’T MAKE COLD CALLS

I DON’T BUY LEADS

I DON’T BUG MY FAMILY AND FRIENDS

And I definitely don’t use THE 3-FOOT RULE

Now your saying to yourself how does he get his leads? Can you really build a business without doing those things? Yes I can & so can you.

We have always been taught that the best way to build your business is through word of mouth advertising , Networking and developing relationships with people. No matter what industry you are in. This is still true the only thing that has changed is the sheer number of different ways that you can connect with people.

We all know that social media is taking the internet by storm. So how do we utilize it to build our business? Social Media is the fastest and most effective way to get you & your business out there so that hundreds even thousand of people see what you have to offer.

However you have to know the right approach to make this work for you effectively.

You wouldn’t run into a public place and start yelling to people about how cool your business is and how much money they could make with it.

However the biggest mistake that you can make when it comes to utilizing social media for marketing is to ruthlessly flood forums, groups etc with loud marketing messages.

I have a system that teaches you step by step how to build your business through social media. The right and effective way. So that you can generating leads that are turning into people who are begging to work with you and not only that they are duplicating.

This is taking advantage of marketing the new way while having fun building relationships and truly working from home.

If you are sick and tired of being sick and tired I encourage you to take action and find out about Marketing the new way. But don’t take my word for it. Take a 14 day test drive for a dollar. Is your business worth a dollar to you? Is your dreams worth a dollar to you?

www.marketingthenewway.com

My Name is Brandon Morton and I created this blog because I was once like you, searching for answers and better ways to market my business.

Today it’s hard for me to even believe all the struggles I went through trying to build my business the conventional way. Oh yes, I remember the joy’s of calling cold leads, lol. The suffering from lead deficit disorder. Then when I found out all the inconsistencies with most of the cold lead companies, It made me sick. I then vowed to never buy a cold lead again. And I haven’t.

When I discovered Marketing the New Way I decided no one should have to suffer the way I did. I believe in paying it forward. So thus the blog is born. My goal is to teach you how to generate 50 to 100 self generated leads per day for your business and what to do with those leads.

I will cover:

Why it’s important to Generate your own leads.

Why you must brand yourself and Not your product or services or your compensation plan.

How to use Facebook, Twitter, YouTube, MySpace to generate FREE LEADS for your Business.

Why it’s important to have a blog and Market Y-O-U!

How to make Money on the 90% of people that will never join your business.

The correct what to Market on Twitter and all Social Media Site.

How to Make professional Looking YouTube Video’s.

The importance of Giving Value and Great Content.

How to Get your Websites on the Free Side of Google. Generating you Loads of traffic.

And Much Much More……….

I can’t wait to share my tips and trick with you. But I still have a few Top Secret techniques up my sleeve that I am only going to reveal to those who subscribe to my blog.

Keep flowing towards your success