I remember 3 years ago I was sitting at a company event watching all the leaders go across stage and receive applause along with their new rank pins. There was a guy would particularity stood out in my mind. We will call him Roy. Roy didn’t stand out to me because we lived in the same state and or because he was a higher rank than me. I remembered him because of what he said.

He spoke of his first encounter with the “company” ( the mlm we were in) At first it was the usually thing, Roy’s neighbor came to him about an opportunity. He turned the neighbor down. Later Roy decided to join the opportunity. (But the neighbor had decided to quit)

Here is where it get interesting………. Still having a desire to join the company Roy. So Roy thought if I am going to join this company I am going to find a top leader in it. So he went online and did a search for that company.

What popped up in the search engines was a guy named Jeff who was a rep for the mlm Roy was searching. Now this is the important part it wasn’t a replicated site that Roy found. (google hates thoose) It was Jeff’s personal website that had the company information on it.

Roy was attracted to Fred and completed to join him because he thought he was a leader within the mlm company he was searching. Why? Because Fred had positioned himself as a leader.

So now your thinking, how I can position myself as a leader?

Well I only know two ways. Your Posture and Providing value.

1. Posture: Your Red attitude

   This one isn’t hard to pull off it you have the income to back it. But if you don’t you have to play the fake it til you make it game.

2. Providing Value ( Solving problems, through a product, newsletter or blog) teaching people tips, trick and techniques. Giving more than you take.

The transition into an expert/leader

You are automatically viewed as a person in the knowing when you provide helpful information to your target market.

People become attracted to you when they see you have more knowledge on a subject than they do. Your prospects start to view you as a expert in that field because they learned something from you.

Note: being viewed as an expert can be taken away from you as fast as it was given, if you lead people astray and lie about your knowledge.

I would be exposed as a fraud, if I had a guide on how to fly an airplane and I have never flown one before.

Warning don’t go off and give value when you don’t have any idea what your talking about. Do what it takes to learn about your niche market. (subject) educate yourself. I don’t want a doctor operating on me if he hasn’t gone to school for it.

So read the books, go to the workshops, seminars, do your research.

Remember this is your business no one else is responsible for your success.

]]> http://www.brandonmorton.net/2009/11/how-to-get-your-prospects-chasing-you-like-the-top-leaders-do/feed/ 0 http://www.brandonmorton.net/2009/10/funded-proposal/ http://www.brandonmorton.net/2009/10/funded-proposal/#comments Wed, 21 Oct 2009 22:49:52 +0000 Brandon Morton http://www.brandonmorton.net/?p=409

When I first got started in this industry I spend $2,000 of my own money (from my job) on advertising, company marketing tools, like magazines , DVD’s and post cards. And I didn’t see more than $200 in return. So I spend two grand to get two hundred. Yeah I know I was a real smart at business.

The sad thing is, I am not the only one with this story. But thankfully there’s a solution to this problem. Instead of breaking the bank to get prospects and leads. Your Prospect Pay You, through a funded proposal. A process where you get paid to prospect even when people don’t join your team!

What is a Funded Proposal?

A useful inexpensive (20 to 60 dollars) product that you sell on the front end to help you cover advertising expenses. Through that product (the back end) you plug your “real product or opportunity”.

Why do I need one?

1. To fund your advertising Campaigns and increase your cash flow, instantly. By selling a retail inexpensive informational product on the front end you take your expenses to $0 and you can even make a profit.
2. Builds Trust, because you gave them value (something that helped them). It’s easier to sponsor a customer than a stranger. You are giving them value tips, tricks, techniques etc. I don’t mean tell them how wonderful your company. It has to be something they will value.
3. You build respect because you positioned yourself in the right way… as an expert a leader. By offering them more than a opportunity like everyone else. You stand out from the crowd because you offer a solution to their problem. You offer your help.

4. Instead of trying to get reps through a bunch of hype that comes and goes. You can build real leaders before they even join your business. By educating them through your product.

5. Increase your retention rate by getting your new reps into positive cash flow fast. Because then they can also use the funded proposal method and market a low cost product that gives them cash in their pockets right away. Creating confidence and momentum in your team.
6. Takes your business to a level, that would take you years to achieve on your own. Because you are now able to give an competitive edge on your competition, blowing them out of the water.
7. Generates you free quality leads. That have already build a relationship with you. Instead of buying cold leads that don’t have a clue who you are. Costing you time and money, with uncertainty of a return.

Who uses the funded proposal?

All the top leaders in the industry. Or should I say the masters of this industry. They don’t do home meeting, cold call or pass out flyers. The top leaders market information that serves as a filter or funnel that pre qualifies their leads while paying for their advertising.

Creating a never ending cycle of free leads and prospects for their networking marketing business.

]]> http://www.brandonmorton.net/2009/10/funded-proposal/feed/ 0 http://www.brandonmorton.net/2009/04/your-belief/ http://www.brandonmorton.net/2009/04/your-belief/#comments Tue, 21 Apr 2009 19:58:21 +0000 Brandon Morton http://www.askmorton.com/?p=120

What would your reaction be if Jim Carey, Julia Roberts or Brad Pitt walked up to you on the street and started talking to you? You wouldn’t yell at them and tell them to F*** off. Or roll your eyes and act like you didn’t want to talk to them. No you would probably almost sh** yourself because they came over to talk to you. Why is that? Dude it’s because they’re Movie Stars. Everyone knows the name of Brad Pitt, Jim Carey and even Julia Roberts. I didn’t have to say they were movie Stars because you knew who they were just by the name.

That’s the trick all the Top income earners use. Just like M&M’s are a brand of Candy, Movie Star’s Names, are a brand. You need to Brand yourself as a leader. So when you talk to your prospect they are so excited to talk to you they can’t believe you called them. By branding yourself you are able to build a relationship with your leads and prospects before you even talk to them.

When you buy a cold lead you have no relationship with that person at all until you call them. Then even when you call them who’s to say you can break down their guarded wall, to even get close enough to build a relationship with them.

Through Branding yourself your prospects or leads see you as the expert. In essence You are the Network Marketing Movie Star , you become the Julia Roberts or Jim Carey and your leads are desperate to meet you and talk to you.

Some Network Marketer’s are turning to the time old classic advertisements tactic of buying leads, calling them and trying to convince them to buy something or join their business venture.

As for me I will never buy a cold lead again. Yep you heard me right. I found out the secret to why cold leads are so mean. And why the top money earners seem to never run out of leads.

They don’t cold call, I will tell you that much.

6 years ago before I got into Network Marketing I was an opportunity seeker. I filed out all kinds of online forms to get more information about home based businesses , make more money etc.

I filed out so much crap that everyday my inbox got flooded with junk mail. It was so bad I had to change my email address. Here is the funny part, You would think with all that stuff I attached my phone number to, my phone would be ringing off the hook with networkers.

Strange but True…

Not a single call until almost 2 years later. Then the calls started pouring in. People from all types of companies. Some of them Claimed they just purchased my name as a phone verified lead. Some said that I was a new lead only a day old or less. I even had a lady call me who said my lead was generated for her specific company. Her company had been in business less than 6 months. Yeah I heard it all.

What makes it really funny is when I asked all of those pour networker who got ripped off what e-mail address they had for me, they replied with……… Yep you guessed it. My old e-mail address that didn’t even exist anymore.

I knew right then why all the cold leads I had been buying and calling, SUCKED! I Had no idea where those leads I bought came from. I was just taking the word of companies who sold them to me.

Just like the networkers who bought my old name and number and was told it was new. I was probably being lied to about some of the leads I had bought.

I vowed right then and there to never call cold leads again. I knew I had to find out the well kept secret to never running out of lead.

See when you buy cold leads you don’t own that list. Someone else does. They can do whatever they want with that list. Most times they take that lead and sell them over and over again. So by the time you buy that lead they have already been called hundreds of times by other networker marketers just like you.

So what do you do for leads? Are you ready for the big secret. You generate your own leads. Read my next post on why the leads you generate kiss your butt vs the leads you buy who hang up on you.

Some Network Marketer’s are turning to the time old classic advertisements tactic of buying leads, calling them and trying to convince them to buy something or join their business venture.

As for me I will never buy a cold lead again. Yep you heard me right. I found out the secret to why cold leads are so mean. And why the top money earners seem to never run out of leads. They don’t cold call, I will tell you that much.

There are 4 major challenge that face network marketers in different stages in their career today, When it comes to building their business.

1. Not enough information or knowledge about how to build their business.
They don’t know what to do how to do it how and they are not sure where to get the tools to learn how to build their business.

2. They how too much information. They are not sure how everything fits together and they don’t know where to start. They feel lost or over whelmed from all the information out there.

3. Bad information.
Their upline is not supportive doesn’t help them and left them to figure things out for themselves.
Or your upline is purely still stuck in the stone age when it comes to marketing.

The cold leads they call don’t answer they phone or they are just plain rude when they do answer.
Warm market, friends and family don’t return your calls and they don’t want to talk to you for fear that your going to pitch them again.

Or they just suffer from having to much conflicting information

4. Lack of, factor:

Lack of leads
Lack of time
Lack of money
Lack of resources
Lack of training

There is a solution to all these problems and the answer is,
You need to model after someone who is successful. You need to copy what they are doing. So you can become successful learn from someone who knows what they are doing.

I have a system to help network marketers who suffer from one or all of these problems. I have dedicated my life to helping others become successful. Because at one time I struggled with all of the above.

I am going to show you how to leverage your time using the power of the internet. Generate leads and make up front cash to fund your expenses . Give you training on how all the pieces of the puzzle fit together. Show you the resources you need. Show you how to market the right way the new way. So that you don’t need to suffer from the lack factor any more. www.marketingthenewway.com