Brandon Morton's tips to generating mlm leads » Categories

How to get your prospects chasing you, like the top leaders do.

Brandon Morton — Tue, 10 Nov 2009 21:18:27 +0000

I remember 3 years ago I was sitting at a company event watching all the leaders go across stage and receive applause along with their new rank pins. There was a guy would particularity stood out in my mind. We will call him Roy. Roy didn’t stand out to me because we lived in the same state and or because he was a higher rank than me. I remembered him because of what he said.

He spoke of his first encounter with the “company” ( the mlm we were in) At first it was the usually thing, Roy’s neighbor came to him about an opportunity. He turned the neighbor down. Later Roy decided to join the opportunity. (But the neighbor had decided to quit)

Here is where it get interesting………. Still having a desire to join the company Roy. So Roy thought if I am going to join this company I am going to find a top leader in it. So he went online and did a search for that company.

What popped up in the search engines was a guy named Jeff who was a rep for the mlm Roy was searching. Now this is the important part it wasn’t a replicated site that Roy found. (google hates thoose) It was Jeff’s personal website that had the company information on it.

Roy was attracted to Fred and completed to join him because he thought he was a leader within the mlm company he was searching. Why? Because Fred had positioned himself as a leader.

So now your thinking, how I can position myself as a leader?

Well I only know two ways. Your Posture and Providing value.

Posture: Your Red attitude

This one isn’t hard to pull off it you have the income to back it. But if you don’t you have to play the fake it til you make it game.
Providing Value ( Solving problems, through a product, newsletter or blog) teaching people tips, trick and techniques. Giving more than you take.

The transition into an expert/leader

You are automatically viewed as a person in the knowing when you provide helpful information to your target market.

People become attracted to you when they see you have more knowledge on a subject than they do. Your prospects start to view you as a expert in that field because they learned something from you.

Note: being viewed as an expert can be taken away from you as fast as it was given, if you lead people astray and lie about your knowledge.

I would be exposed as a fraud, if I had a guide on how to fly an airplane and I have never flown one before.

Warning don’t go off and give value when you don’t have any idea what your talking about. Do what it takes to learn about your niche market. (subject) educate yourself. I don’t want a doctor operating on me if he hasn’t gone to school for it.

So read the books, go to the workshops, seminars, do your research.

Remember this is your business no one else is responsible for your success.

Dream to Action

Brandon Morton — Mon, 09 Nov 2009 17:42:11 +0000

A dream is the starting point for your goals. It’s where we allow ourselves to create images, ideas or concepts that we would like to have occur in our future. A dream may not always seem realistic or achievable at first, but we are filled with hope and inspiration when we think it’s going to come true … one day .

The process of dreaming up your goals is completely different then actually taking action towards them. In fact, the two activities aren’t even close. It is because these activities are, in essence, so completely different from each other that is the real reason why it is so hard to turn a dream into action, because it is like turning lead into gold.

A goal is created when we decide it is time to move this dream into action!

Setting goals occurs when we make the commitment to making our dream come true and start creating the plan to get us there.

Success or failure as a human being is not a matter of luck, circumstance, fate, or any of the other tiresome old clichés. These are only excuses. The power to achieve the life of your dreams is in your hands-and the first step on your life path toward unlimited success is identifying the specific goals that will make your dreams reality. After all, it’s much easier to get what you want out of life when you know where you’re going. I encourage you to start your journey today!

Step 1. Have a Dream

Step 2. Set a Goal

Step 3. Put it into Action

Step 4. Rep what you Sew

Funded Proposal

Brandon Morton — Wed, 21 Oct 2009 22:49:52 +0000

When I first got started in this industry I spend $2,000 of my own money (from my job) on advertising, company marketing tools, like magazines , DVD’s and post cards. And I didn’t see more than $200 in return. So I spend two grand to get two hundred. Yeah I know I was a real smart at business.

The sad thing is, I am not the only one with this story. But thankfully there’s a solution to this problem. Instead of breaking the bank to get prospects and leads. Your Prospect Pay You, through a funded proposal. A process where you get paid to prospect even when people don’t join your team!

What is a Funded Proposal?

A useful inexpensive (20 to 60 dollars) product that you sell on the front end to help you cover advertising expenses. Through that product (the back end) you plug your “real product or opportunity”.

Why do I need one?

To fund your advertising Campaigns and increase your cash flow, instantly. By selling a retail inexpensive informational product on the front end you take your expenses to $0 and you can even make a profit.
Builds Trust, because you gave them value (something that helped them). It’s easier to sponsor a customer than a stranger. You are giving them value tips, tricks, techniques etc. I don’t mean tell them how wonderful your company. It has to be something they will value.
You build respect because you positioned yourself in the right way… as an expert a leader. By offering them more than a opportunity like everyone else. You stand out from the crowd because you offer a solution to their problem. You offer your help.
Instead of trying to get reps through a bunch of hype that comes and goes. You can build real leaders before they even join your business. By educating them through your product.
Increase your retention rate by getting your new reps into positive cash flow fast. Because then they can also use the funded proposal method and market a low cost product that gives them cash in their pockets right away. Creating confidence and momentum in your team.
Takes your business to a level, that would take you years to achieve on your own. Because you are now able to give an competitive edge on your competition, blowing them out of the water.
Generates you free quality leads. That have already build a relationship with you. Instead of buying cold leads that don’t have a clue who you are. Costing you time and money, with uncertainty of a return.

Who uses the funded proposal?

All the top leaders in the industry. Or should I say the masters of this industry. They don’t do home meeting, cold call or pass out flyers. The top leaders market information that serves as a filter or funnel that pre qualifies their leads while paying for their advertising.

Creating a never ending cycle of free leads and prospects for their networking marketing business.

Who is your target Market?

Brandon Morton — Fri, 09 Oct 2009 23:26:34 +0000

Okay lets talk about how you’re marketing your business because this is an important subject. 90% of your business survival depends upon marketing. Yeah I know you thought it was the product. You may have the best product on the face of the planet.

But if you don’t have the right marketing, how is anyone going to know that they need your product?

The other day I saw a commercial for a blanket with sleeves, in my a opinion it’s just a glorified robe.

I thought to myself do people really buy those? They must! I found out the guy who invented them was just a college student with an idea. With the right marketing he become came a millionaire.

Does a Airplane pilot do your marketing?

Quick story:

When I was planning for my wedding 7 years ago. I made out a list of people I wanted to invite. My Uncle Vance was on that list. And I couldn’t wait to invite him to my special day.

So I busted open my bank account for $30,000 Printed up 20,000 of the same invitation, hired a pilot to fly over (Dallas Texas) the city my Uncle Vance lives in and drop the invitations all over the city and then I prayed My Uncle Vance would find one.

Just Kidding……..

I put his invitation in an envelope with his address licked a stamp and mailed it with the post office.

For a minute you thought I was nuts.

Well I hate to be the one to tell you this. But that’s exactly how most people market their business.

I don’t mean they hire a pilot to drop their business cards all over the city. Even though they might as well do that. Because their marketing tactics aren’t any better than droping business cards all over town.

Because they fail to recognize their target market. They are still stuck thinking everyone wants their product.

I hate to burst their bubble but that just isn’t the case. It doesn’t matter how amazing and wonderful the product is. Everyone doesn’t want it.

Look at it this way, it’s like you advertising Denture Cream that taste like bubble gum to me. When I haven’t even reached my thirty’s. But I might need it someday so I should buy it now. lol

Oh yeah and people over 60 aren’t your target market either. People who have dentures are your target market.

Then you break it down even more.

People who hate the taste of denture cream.

Break it down one more time

Denture users who like the taste of bubble gum.

Then You Market to them.

Red Personality Type

Brandon Morton — Fri, 09 Oct 2009 23:20:50 +0000

Red

Speech patterns: Fast and loud

Attitude: Aggressive, direct

Appearance: Formal, classy, flashy

Priorities: Winning

Weaknesses: Very self centered and egotistical. They tend to forget other people have feelings.

They are usually closed off emotionally, and very sensitive to criticism.

They are very selfish. They tend to be unteachable because they know it all. Not sympathetic or

understand of others needs or situations.

They can appear rude, arrogant and pushy. It’s their way or the hight way. Bad listeners.

Red’s can easily get addicted or obsessive. Have anger issues. Credit stealer’s. Cut other people off when they are talking.

Strengths: These are our “natural born leaders”. They are fearless. They are goal oriented

and thrive on competition. Self sufficient, dynamic and energetic. Independent.

They are very decisive and determined. They seek confrontation.

They don’t hold grudges. Quick to answer questions.

Dislikes: They don t like small talk. They hate cheap stuff, and they hate waiting.

They don’t like showing emotion. They don’t like to be followers. They hate losing.

They hate wishy-washy people.

Hate showing their weaknesses. Lazy people. Gold diggers. People who over promise and under deliver. Cry babies. Going coach on planes. Coupons. Video games.

Slow people in fast lane. Peoples excuses. Hate being wrong. Hate not having money. Long winded people. Other peoples opinions.

Likes They like to get things done in a hurry. They like challenges! They like giving you their

credentials. They enjoy taking risks. They like expensive designer brands. They like power.

They must be in control. They like to control conversation. Thrive for success.

Reds love being on stage. Flashy expensive things, cars, jewelery, clothes etc. Fast Cars. Being V.I.P at events. Private parties. Buy things. Money. Being Right. Exposing peoples weaknesses. Sports. They want to know, how long how fast they’re on the now clock. Like to know what’s in it for them.

They’re on the fast track.

How to move them:

*Let them know what you can do for them.

*Give them options, not opinions.

*Show them the big picture and how they can prominently fit into it.

*Play up their egos.

*Challenge them.

*You have to use the take away, on them.

Yellow Personality Type

Brandon Morton — Fri, 09 Oct 2009 23:19:24 +0000

Yellow

Priorities: Communication, Creating, Helping Others

Speech patterns: Slow and soft

Attitude: Passive, laid back

Appearance: Casual and very informal, earth tones

Weaknesses: Overly sensitive. They have a tendency to get pushed around or even get walked on by others. They take thing very personal , especially rejection from a missed sale.

They are not goal oriented and worst of all they always buy people’s excuses. Yellow’s Hold grudges. Trust people easily. Hesitant when asked questions and take a long time thinking about the answer.

Strengths: Very easy to get along with. They are great listeners. They have a lot of genuine friendships, therefore, big hot/warm market. Very unselfish. They are great team players

They are extremely creative. They are dedicated and patient. Warm and Supportive.

Dislikes: Greedy people. Selfish people. Loud people. Pushy people. Profanity. People who destroy our environment or our animals. Materialistic people, arrogance. Hate when things aren’t fair. Jerks. Emails and other things that feel impersonal. Making tough decisions. People who talk over them.

Likes: They like to sell products that truly make difference in peoples lives. Peace and harmony

They love to read a good book, and they love art. They like to volunteer their time. Family oriented,

they love the outdoors and are very spiritual. They like to help people with there problems.

Love Hugs. They’re very touchy feely people. Like talk shows. Crave Attention. They’re people watchers. Love soft music and long term friendships. Calm settings.

Some are into health food and recycling things, Growing a garden.

How to move them

*They love story tellers

*Show genuine concern about what their needs are

*They don’t care how much you know unless they know how much you care

*Testimonials, especially about people with great product results.

*Nicely suggest what they should do, always guiding them on a slower path.

*They are emotional buyers.

*Show “Big Picture” in relation to helping thousands of people.

Green Personality Type

Brandon Morton — Fri, 09 Oct 2009 23:17:44 +0000

Green

Speech patterns: Slow and soft

Priorities: Facts and organization

Attitude: formal, questioning

Appearance: Very average. Nothing to bright or expensive.

Weaknesses: They have a problem with being to cautious paralysis by over-analysis.

They are very suspicious and tend to be the most pessimistic of all the personalities

don’t see the point of small talk & they tend to be introverted. Greens don’t get, “Facts tell stories sell”, They bombard their prospects with facts.

They would rather be right than rich. They let their ego’s get in the way. They take a long time to make decisions. Don’t always get things done because they are too busy making it perfect. Don’t show excitement.

Strengths: Greens are very accurate, dependable, efficient & prompt. Usually they are very well read. Up on current events. Extremely organized. Very computer savvy. They have awesome follow up skills. They usually get good results as long as they have precise plan to follow. Good memories.

Dislikes: They abhor sloppy people, unorganized people. Spontaneous actions. Surprise parties. Anything that is unexpected . Hate liars. They lose respect for people who are late. Greens do not like flashy people who spend money frivolously. They can’t stand exaggerations or hype. Not very big on Public displays of affection. Shopping. Distractions and Change.

Hate not receiving credit for stuff they do. Hate people to micro manage them. Procrastinators, wishy washy people. They don’t like improvising. Hate not having the Correct tools for their projects.

Hate long stories and testimonials. They just want the facts.

Dislike going to parties, loud noises and loud people.

Likes: They like to reach & achieve objections. They like being “online” CNN; details; spread sheets and facts. Like to save money any way they can. They like things and people to be on time and predictable. They like Accuracy and Honesty. They like order structure, planning & being prepared.

Like to Micro Manage. Like to confirm information etc. Love to do research. High tech people. Love technology.

Some love video games. Computer programing. Science fiction Movies & books. Some Greens always have a pen in their pocket.

Greens will read long sales letters and check out every page on your website and watch every video. . They are information seekers. Fold their arms a lot. Like to point out when other people are wrong.

Love learning new things. Greens take the time to inform you of your spelling mistakes on blog post, emails etc.

How to move them:

*Provide a special game plan to achieve their immediate financial objectives.

*Just let them scour your website before doing anything else.

*You need to give them the facts and leave them alone.

*Don’t do the take away. That turns them off.

*Give them logical reasons to do your business.

*Make sure you avoid any hype or emotion, it turns them off.

Blue Personality Type

Brandon Morton — Fri, 09 Oct 2009 23:16:33 +0000

Attitude: Happy and upbeat

Speech patterns: Loud and fast.

priorities: Living for the moment, and having fun

appearance: Informal, trendy, bright and colorful, jewellery.

Weaknesses: They are terrible with details and follow up, They have a tendencies to talk to much,

And worse yet , they do so without thinking. They are always late for everything and forgetful.

They are the worst savers of all the personalities. They tend to be indecisive.

They tend to lie when they get in trouble and rarely look at the long-term consequences of their

short-term fun.

They tend to have a lot of drama in their lives. Jump from project to project. Have a hard time finishing tasks. Short attention span. Take rejection personally.

Strengths: They are animated fun and enthusiastic. They are optimistic, playful, bubbly,

They have huge hot/warm market’s they make every one around them happy and relaxed.

They are spontaneous, they are the “life of the party”. Love social settings, Dance clubs Seminars, rallies, parties. Love planning parties.

Good motivators and promoters. Quick to make decisions. Easy to connect with.

Dislikes: Anyone that tries to take away there fun, people that are to forceful.

Rigid rules, alarm clocks or any time constraints period. They dislike People that are too serious, people that ask too many questions. Dislike Talk Radio and news reports.

Hate boring and tedious tasks of any kind. They don’t like meetings & presentations. Won’t read long sales letters or watch long drawn out videos. School settings, School work. Hate uniform or anything that makes them feel like everyone else. They like to stand out and be different. They hate feeling stupid.

Likes: They love the spotlight. They love the sun and the beach. Having fun and they love to know that they are in the “in” crowd and well liked. They like to make fast cash and love to dream big.

They love to go out and shop. They love loud music and dancing; They love to look great.

And they love to travel.

Telling Jokes or stories. Laughing, Adventure. Some are Dare Devils, Love roller coasters, body piercing, tattoos. Jewellery. They crave Variety. Always curious. Talk in slang. Love giving and receiving complements. Love to make up stuff, recipes, stories etc. They like to improvise.

How to move them

*Tell them stories to make your points.

*Focus on short term objectives such as making fast cash.

*Let them know that you will be there to help them when they need you.

*Smile and laugh with them.

*Make it fun for them.

*Tell what to do, but do it nicely.

Crash Course to Getting Ranked on Google.

Brandon Morton — Tue, 06 Oct 2009 19:09:30 +0000

Google has done some cracking down on affiliate marketers and network marketers, making it a lot more difficult for those using replicated websites, affiliate links and generic prospecting systems.

It’s left Many Networker’s out in the cold. Which leave a huge opportunity for those who have already been focusing on SEO.

If You have no clue what seo is no worries because nether does Most Network Marketers , that’s why it has become difficult for their sites to get ranked in the search engines.

So here is a Crash Course to getting Ranked on Google.

SEO stands for Search Engine Optimization.

Back to that in Min

Last Saturday I was searching the web for a image of Candy. YUM! For a project I was working on.

In my head I was thinking of the Candy you eat. But google brought back images of People named Candy. Music Video’s with the word Candy in it. None of those things were relevant to what I was searching for. And of Course it found the Candy Image I was looking for.

But google can’t read my mind. It can only read the Word “CANDY” so therefore it brings me back anything with that word in it.

So image if you were a candy maker and I was actually searching to buy candy. I type in the word candy and google brings back all it results. You the Candy Maker are on that List of results. And because you were relevant to what I was searching for, I purchase Candy from you.

But not only that it didn’t cost you a thing to advertise to me. Because I found you from a simple google search.

So when I talk about Search engine Optimization for your website. I am talking about certain keywords that are placed on your website to help you rank in the search engines.

Of course you want the Keywords to be relevant to your Target Market. So you can get free Traffic sent to you from your friends the search engines.

Okay now that you understand how SEO work. Lets dig in to how to make your site search engine optimized.

The Crawl

Okay this part is very important because it’s what makes the search engines know you exists. The search engines send Bots to go poke around your website and find out what kind of content “keywords” you have on your site.

Once the bots tell the search engines you exist and what content you have on the page or website. The search engine can now begin indexing and ranking the site accordingly.

Your PAGE

The Main 3 things you need are:

1.Page Tile

The page title is found in the topmost sector of your web browser (the blue/black strip at the top of your web browser, with the logo of your web browser on the extreme left).

2.Headline

The name of your Article and/or Post

3.Body text

Pay attention to this detail it is key, because it helps in giving the user and search engines a better understanding of what your page is about.

Site

You might not think that site structure is important for SEO. But it is because people and search engines need to be able to find the information they are looking for on your website fast and easy.

You need to try to make your site as navigable as possible.

Here are some tips for doing that:

You need to try to keep your most important content close to you homepage 3 clicks away is ideal.

If You group your content logically it makes it easier for people and bots to sort through your content.

Create link backs on all your pages so that they loop back to other pages and don’t forget the homepage.

This may be the most important key to Search engine Optimization.

Linking

You need to have incoming links a.k.a Link Backs to your site from other websites.

The reason this is so important to SEO is because the higher amount of backlinks (websites linking to your website) the higher you will rank in google, yahoo etc.

So why should you focus on SEO? FREE TRAFFIC, baby free traffic.

The Guy in The Porta Potty isn’t my Prospect.

Brandon Morton — Tue, 06 Oct 2009 18:27:50 +0000

Do You believe the Time old Classic “Everyone is Your Prospect”?

7 years ago, I use to be what you would call a crapy lead. My Attitude was “Why would I pay to get a Job? Laugh all you want. I really said that.

Hey even with that attitude, My sponsor didn’t have to twist my arm to get me to join my first Network Marketing Company. He told me he would do all the work and I would Make all the Money. Worse than that he paid for me to join the company.

Then He was surprised when I didn’t work. True Story.

It’s probably obvious that I didn’t understand the Concept of Network Marketing. (Nor did my sponsor for that matter.) It’s even fair to say I had no clue about the running a traditional business.

My mindset was one of an employee.

So why the Hell would I work a network marketing company, let alone pay my own money to Join?

I was a SUCKY PROSPECT. Do You want the person I use to be, in your business? Do You want the person who Sponsored me, in your Business?

NO of course you Don’t. So why do you still think everyone is your prospect?

Get this through your Head……….

No One Is Worth Your Time Until They’ve Shown

An Interest In What You’re Offering And Have

Asked You For More Information.

That’s why I am a firm believer in the concept of generating your own leads.

You could think that your neighbor down the street would be perfect for your business because of one reason or another. He works to many hours and wants more time with his family.

He has loads of connections…great people skills…

sure, he might be a potential prospect, but he’s not a prospect worth pursuing until he’s actively

seeking a solution to his problem.

It doesn’t matter how qualified you think a person is or how good you think they’d be at

this business. It’s not even enough if a person doesn’t want to start their own business.

Until they go out of their way to get more information on how to do it, they’re just another bystander. Not a player in the game. They’re not worth going after.

So now your scratching your head wondering how I turned from negative to joining the network marketing industry, and becoming a leader within.

It took 2 years and 3 more network Marketing companies after joining my first company to get my head on straight. And 2 more years after that before I made any money at it.

My education was a long and expensive journey. It’s a story left for another day.

The point is do you want to wait 2 years or 4 years before you get a person in your business that is willing to learn or even work?

I will say it again, You shouldn’t WASTE your time with people who AREN’T READY for financial freedom.

Your time would be better invested in the people who want financial freedom. People who want to go to work. People who want what you have to offer.

You must become the hunted not the hunter.