Well it’s easy to believe that everyone is your target market because they need the product or service you supply. But here is the problem, let’s just say for example that you’re in the health and nutrition industry, everyone needs to be in good health but that doesn’t necessary mean that everyone cares about being in good health.
See the problem, how do you market to someone who doesn’t give a sh** in what you have to offer? You don’t. So instead of marketing to everyone you break it down to specific groups of people.
I’ll show you.
Okay so you’re in the health and nutrition industry and you have several products you offer.
But we are trying to find specific groups of people so we are only going to start with one product.
We pick Nukote Juice (I just made that up right this moment for this example)
1. Make a list of all the problems that Nukote Juice (not a real product) Solves. (This formula also works for business opportunities.)
Helps people lose weight
Helps people regulate blood sugar levels.
Helps people have more energy
2. Make a list of SubMarkets
New Mothers that want to lose weight
Diabetics looking for help regulating their blood sugar.
3. Then can even break it down one more time.
Diabetics who want to lose weight.
4. Now you take your list of Submarkets and you figure out what their Desires and Fears are.
Note: This must be done for each specific group. They all have their own fears and desires.
This Step will help you to be able to come up with a more targeted marketing plan for each group.
