I remember 3 years ago I was sitting at a company event watching all the leaders go across stage and receive applause along with their new rank pins. There was a guy would particularity stood out in my mind. We will call him Roy. Roy didn’t stand out to me because we lived in the same state and or because he was a higher rank than me. I remembered him because of what he said.
He spoke of his first encounter with the “company” ( the mlm we were in) At first it was the usually thing, Roy’s neighbor came to him about an opportunity. He turned the neighbor down. Later Roy decided to join the opportunity. (But the neighbor had decided to quit)
Here is where it get interesting………. Still having a desire to join the company Roy. So Roy thought if I am going to join this company I am going to find a top leader in it. So he went online and did a search for that company.
What popped up in the search engines was a guy named Jeff who was a rep for the mlm Roy was searching. Now this is the important part it wasn’t a replicated site that Roy found. (google hates thoose) It was Jeff’s personal website that had the company information on it.
Roy was attracted to Fred and completed to join him because he thought he was a leader within the mlm company he was searching. Why? Because Fred had positioned himself as a leader.
So now your thinking, how I can position myself as a leader?
Well I only know two ways. Your Posture and Providing value.
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Posture: Your Red attitude
This one isn’t hard to pull off it you have the income to back it. But if you don’t you have to play the fake it til you make it game.
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Providing Value ( Solving problems, through a product, newsletter or blog) teaching people tips, trick and techniques. Giving more than you take.
The transition into an expert/leader
You are automatically viewed as a person in the knowing when you provide helpful information to your target market.
People become attracted to you when they see you have more knowledge on a subject than they do. Your prospects start to view you as a expert in that field because they learned something from you.
Note: being viewed as an expert can be taken away from you as fast as it was given, if you lead people astray and lie about your knowledge.
I would be exposed as a fraud, if I had a guide on how to fly an airplane and I have never flown one before.
Warning don’t go off and give value when you don’t have any idea what your talking about. Do what it takes to learn about your niche market. (subject) educate yourself. I don’t want a doctor operating on me if he hasn’t gone to school for it.
So read the books, go to the workshops, seminars, do your research.
Remember this is your business no one else is responsible for your success.
