I am sure you already know when it comes to prospecting your Target Market, it has become extremely difficult to get your foot in the door. It’s even a bigger challenge to stay in their good graces.

Because your prospects are over-marketed to, over-sold, and pissed off about it. They’ll slam a phone faster than you can pick it up. Not to mention… deleting your e-mails without even reading them!

So what can you do about? Here are some tips I picked up to help you stand out from everyone else and keep your prospects interest.

1.Value: The art of giving, giving, giving and give some more. Well we all know that providing Value is the bail on the hook. But we aren’t the only ones with fishing lines out. Every where you turn People are giving away free content. Note: This not a stand alone approach.

2.Communicate what others can’t: We all have different personality types and we defiantly don’t all think a like. It maybe easier for you to connect with a person, that I have difficultly relating with. Because we aren’t the Same person. Whatever you do put a little bit of yourself in it. Let your personality, come out in your video’s, blog posts, articles etc.

3.Build Relationships: You need to stop thinking of your Prospect as just prospects. You need to start thinking of them as friends. Very few people get this concept, and they go off and spam on twitter or Facebook, then they wonder why people aren’t joining their business.

4.Stop worry about what people think: Don’t be a cookie cutter marketer. Put your own twist on everything you do. :) Many Marketers act like clones. They’re afraid to make their own video’s write their own emails, blog post because they’re afraid what people might think or say about it.

5.Give Personality: I hate to say it but there’s way to many bots on social media ie twitter. Too many people using automating programs. Or worse yet people who hiding behind their computer, afraid to open up and be real. Be yourself. Don’t be scared to show people you’re a real person while utilizing social media.

6.Be a Producer: Don’t be afraid to come out with your own Content, that is unique to you. E-books, paid products, news letters, whatever idea’s pop in your head.

7.Contrast: If you really want to stand out from the crowd, watch what other networker are doing and then DON’T DO IT.

Lets be real, there are too many zombies out there. It’s like the blind leading the blind. We all know where they wind up, broke and then eventually quiting. You need to find a leader you can like, know and trust. :) then you’re welcome to attach yourself at the hip to them.

8.Be wrong: For real, it okay to be wrong. Do the wrong thing, say the wrong thing , even be the wrong thing. There’s so many people who want to be politically correct. That’s it’s become just plain boring. People love controversy. If you’re willing to be someone who doesn’t always have to do the right thing all time. I grantee you will attract a lot of attention.

9.Be right: Okay, so you can get attention if your right….. But only if you’re more right than everyone else. Make your blog post easier to understand. Make you video’s more interesting than everyone else. Say more funny stuff than everyone else. Take pride in your blog and video’s and people will notice.

10.Walk the Talk: I have see so many People out there teaching a concept and not following what they preach. If you want attention do what you say, and say what you mean and walk the talk, baby.

11.The Shock Factor: Do the opposite of what you normally do. Keep people guessing on what you’ll do next. Give strange analogy’s, shocking pictures and surprising content. Don’t be afraid to get all crazy and fun with it. People like unexpected.

12.Don’t give up: There is a quote I like. That explains it better than I can.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan “press on” has solved and always will solve the problems of the human race” – Calvin Coolidge

You know what, Thomas Edison found a 1,000 ways not to make a light bulb. Not everyone is going to succeed their first time around. It’s the staying in the game, that leads to success.

13.Be Funny: You don’t always have to be so serious or monotone in your video’s, or anything else for that matter. There is life on your planet. Tell jokes, be funny. As marketers we’re so busy trying to give value that we forget to entertain. Then we come off, as Boring. Hey if we aren’t helping people build their businesses, at least we are helping them caught some Z’s. Hello people it’s time to wake up. Humor works every time, why do you think public speakers use it?

14.Be interesting: I have seen Marketers that are like miniature text books; They sound like all-knowing teachers. I know I just covered keeping your prospects awake so they stay on your page. But while your being funny, it wouldn’t hurt to unleash your “inner dork”. You know the part of you that’s so enamored with your topic that everyone else thinks it’s funny… but they pay attention anyway.

15.Put your Prospects first: Care about your prospects wants and needs above your own. I know you’re doing Network Marketing to make money. I know you have bills to pay. But stop making it all about you, and you will see a drastic change in your business.

16.A for effort: Another thing I hate to say, But it must be said….. There are too many people out there that do stuff half A**. Come on people put some heart and feeling into what you’re doing. Give it your all. You will be surprised on how much you stand out.

17.Be Honest: Hey don’t be scared to be honest and stand up for what you believe in. People will respect you for it. Give it to people straight up! Be so honest that you’re scared to click the “Post” button. Be so honest that no one knows what to say in the comments section…. But they are talking about you.

18. Stories Sell, Fact’s Tell: In Network Marketing we have heard this a lot. Yeah… Yeah… I know stories support your points, make solid openers, and teach people while entertaining them. But what no one ever talks about is that stories can make you legends. I am sure you have some real nice stories. But I mean gripping tales that will haunt you forever. Forget about the other stories… Tell me that one.

Trust me, you will stand out.



Well it’s easy to believe that everyone is your target market because they need the product or service you supply. But here is the problem, let’s just say for example that you’re in the health and nutrition industry, everyone needs to be in good health but that doesn’t necessary mean that everyone cares about being in good health.

See the problem, how do you market to someone who doesn’t give a sh** in what you have to offer? You don’t. So instead of marketing to everyone you break it down to specific groups of people.

I’ll show you.

Okay so you’re in the health and nutrition industry and you have several products you offer.

But we are trying to find specific groups of people so we are only going to start with one product.

We pick Nukote Juice (I just made that up right this moment for this example)

1. Make a list of all the problems that Nukote Juice (not a real product) Solves. (This formula also works for business opportunities.)

Helps people lose weight

Helps people regulate blood sugar levels.

Helps people have more energy

2. Make a list of SubMarkets

New Mothers that want to lose weight

Diabetics looking for help regulating their blood sugar.

3. Then can even break it down one more time.

Diabetics who want to lose weight.

4. Now you take your list of Submarkets and you figure out what their Desires and Fears are.

    Note: This must be done for each specific group. They all have their own fears and desires.

    This Step will help you to be able to come up with a more targeted marketing plan for each group.



How to get your prospects chasing you, like the top leaders do.

by Brandon Morton November 10, 2009

I remember 3 years ago I was sitting at a company event watching all the leaders go across stage and receive applause along with their new rank pins. There was a guy would particularity stood out in my mind. We will call him Roy. Roy didn’t stand out to me because we lived in the [...]

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by Brandon Morton November 9, 2009

A dream is the starting point for your goals.  It’s where we allow ourselves to create images, ideas or concepts that we would like to have occur in our future. A dream may not always seem realistic or achievable at first, but we are filled with hope and inspiration when we think  it’s going to  [...]

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by Brandon Morton October 21, 2009

When I first got started in this industry I spend $2,000 of my own money (from my job) on advertising, company marketing tools, like magazines , DVD’s and post cards. And I didn’t see more than $200 in return. So I spend two grand to get two hundred. Yeah I know I was a real [...]

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Who is your target Market?

by Brandon Morton October 9, 2009

Okay lets talk about how you’re marketing your business because this is an important subject. 90% of your business survival depends upon marketing. Yeah I know you thought it was the product. You may have the best product on the face of the planet. But if you don’t have the right marketing, how is anyone [...]

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Red Personality Type

by Brandon Morton October 9, 2009

// < ![CDATA[ google_ad_client = "ca-pub-2745374390472460"; /* brandon morton.net */ google_ad_slot = "0490114502"; google_ad_width = 728; google_ad_height = 90; // ]]> Red Speech patterns: Fast and loud Attitude: Aggressive, direct Appearance: Formal, classy, flashy Priorities: Winning   Weaknesses: Very self centered and egotistical. They tend to forget other people have feelings. They are usually closed [...]

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Yellow Personality Type

by Brandon Morton October 9, 2009

Yellow Priorities: Communication, Creating, Helping Others Speech patterns: Slow and soft Attitude: Passive, laid back Appearance: Casual and very informal, earth tones Weaknesses: Overly sensitive. They have a tendency to get pushed around or even get walked on by others. They take thing very personal , especially rejection from a missed sale. They are not [...]

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Green Personality Type

by Brandon Morton October 9, 2009

Green Speech patterns: Slow and soft Priorities: Facts and organization Attitude: formal, questioning Appearance: Very average. Nothing to bright or expensive. Weaknesses: They have a problem with being to cautious paralysis by over-analysis. They are very suspicious and tend to be the most pessimistic of all the personalities don’t see the point of small talk [...]

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Blue Personality Type

by Brandon Morton October 9, 2009

Attitude: Happy and upbeat Speech patterns: Loud and fast. priorities: Living for the moment, and having fun appearance: Informal, trendy, bright and colorful, jewellery. Weaknesses: They are terrible with details and follow up, They have a tendencies to talk to much, And worse yet , they do so without thinking. They are always late for [...]

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